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From guest appearances to powerful symbolism, the Grammy-winning artist used the world’s biggest sporting stage to honour his roots and call for unity across the Americas.
Bad Bunny delivered a Super Bowl half-time show steeped in Puerto Rican pride, using the world’s biggest sporting stage to celebrate Latin culture, honour his roots and call for unity across the Americas.
Bunny’s performance featured guest appearances from Lady Gaga and Ricky Martin, with cameos from Pedro Pascal, Cardi B, Karol G and Jessica Alba. Much of the show was set around Bad Bunny’s signature casita — a stage design resembling a traditional Puerto Rican home — with celebrities and dancers seen moving across its porch.
Bad Bunny made history as the first artist to perform an entire Super Bowl halftime show in Spanish, a landmark moment at what is typically the most-watched television event in the United States. According to Spotify, he was the world’s most-streamed artist in 2025.
He spoke only one line in English — “God bless America” — before naming countries from Central, South and North America as dancers carried their national flags. Themes of family and heritage ran throughout the performance, including a scene of a young couple getting married amid a crowd of Latino dancers. In another symbolic moment, Bad Bunny handed his Grammy Award to a small child as footage of his 2026 acceptance speech played on a television screen.
Lady Gaga joined him for a salsa-inspired version of Die With A Smile, her collaboration with Bruno Mars, while fellow Puerto Rican star Ricky Martin performed Lo Que Le Pasó A Hawaii, a song warning against the erosion of Puerto Rican culture.
The performance closed with Bad Bunny repeating “God bless America” while listing multiple countries and territories, including Puerto Rico and the United States, as the two flags were carried side by side behind him.
One of the most striking moments saw the rapper climb an electricity pylon while performing — a reference to the fragile infrastructure left devastated by Hurricane Maria in 2017 — in what appeared to be a tribute to those who lost their lives in the storm.
Sunday’s half-time show was widely seen as a celebration of Latin identity and resilience, marking a historic moment for representation on one of the biggest stages in global entertainment
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